Sky Bet extends English Football League sponsorship bet9ja's welcome offer
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17 November 2017

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Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League up until the summertime of 2024.

The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will to dissuade problem betting through messaging on shirts, which clubs will benefit through more money.

The deal, which is worth 10s of millions of pounds, has actually been in location given that 2013.
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Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year deal among the longest in professional sport, the company said.
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The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.

The wagering market has actually been under increasing examination from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship offers with gambling firms.

However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from betting companies.
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The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the 3 divisions below the Premier League.

The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the yohaig code profits generated to assist them run their daily operations.

He said: "Without sponsorship from the wagering industry there aren't a variety of sponsors going to get included in football."

However, there are fears that increasing numbers of young fans are being exposed to betting adverts.

One of the findings of the BBC's yearly Price of Football survey was that more young football fans wager on games than play the sport.
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About 95% of TV advertisement breaks in live football matches feature a minimum of one betting advert, the yohaig code BBC found in October.

In some matches, 40% of the adverts were for betting.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the enjoyable stops. Stop" project.

"From the play offs and consisting of next season every shirt will have a responsible betting message on the t-shirt sleeve and we're tying that into a responsible gaming campaign beginning today, which includes a TV advert and border boards at EFL video games," he stated

The "When the enjoyable stops. Stop" project is managed by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in reaction to public concerns about betting and gambling addiction.
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The head of the yohaig code GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote safer gambling, "the messaging requires to be much more explicit about the risk included than what the gambling industry presently proposes".

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